Question: ? _ _ _ _ _ _ _ _ _ _ _ _ _ _ f o l l o w s d i r

?______________followsdirectlyfromanalysisofmarketpotential,fromforecastsofmarketsize,andthefirm'sestimatesofmarketshare,typicallycontainedinthemarketingplan.

Groupofanswerchoices

Top-downforecasting

Bottom-upforecasting

Syntheticsalesforecasting

Linearextrapolation

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