Question: ? ? ? ? ? ? ? ? ? ? ? i s t h e p r o c e s s o f

???????????istheprocessofdividingamarketintodistinctgroupsofbuyerswhohavedifferentneeds,characteristics,orbehaviour.
Question 7Answer
a.
Mass targeting
b.
Differentiation
c.
Mass marketing
d.
Market segmentation
e.
Positioning

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