${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_r\text{e}\text{f}\text{e}\text{r}(s)tologos,\text{s}\text{y}\text{m}\text{b}\text{o}\text{l}\text{s}\text{,}\text{c}\text{h}\text{a}\text{r}\text{a}\text{c}\text{t}\text{e}\text{r}\text{s}\text{,}\text{a}\text{n}\text{d}slogans\text{t}\text{h}\text{a}\text{t}\text{s}\text{e}\text{r}\text{v}\text{i}\text{c}\text{e}\text{p}\text{r}\text{o}\text{v}\text{i}\text{d}\text{e}\text{r}\text{s}\text{u}\text{s}\text{e}in\text{o}\text{r}\text{d}\text{e}\text{r}to\text{m}\text{a}\text{k}\text{e}\text{t}\text{h}\text{e}\text{s}\text{e}\text{r}\text{v}\text{i}\text{c}\text{e}\text{a}\text{n}\text{d}\text{i}\text{t}\text{s}\text{k}\text{e}\text{y}\text{b}\text{e}\text{n}\text{e}\text{f}\text{i}\text{t}\text{s}\text{m}\text{o}\text{r}\text{e}tangible.}$

Blank refer$(s)tologos,$ symbols, characters, and slogans that service providers use $in$ order $to$ make the service and its key benefits more $tangible.$

Group $of$ answer choices

Brand engagement

Brand orientation

Brand elements

Brand loyalty

Brand equity