${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}\text{c}\text{o}\text{n}\text{s}\text{i}\text{s}\text{t}\text{s}of\text{t}\text{h}\text{e}\text{a}\text{c}\text{t}\text{o}\text{r}\text{s}\text{c}\text{l}\text{o}\text{s}\text{e}to\text{t}\text{h}\text{e}\text{c}\text{o}\text{m}\text{p}\text{a}\text{n}\text{y}\text{t}\text{h}\text{a}\text{t}\text{a}\text{f}\text{f}\text{e}\text{c}\text{t}\text{i}\text{t}\text{s}\text{a}\text{b}\text{i}\text{l}\text{i}\text{t}\text{y}to\text{s}\text{e}\text{r}\text{v}\text{e}\text{i}\text{t}\text{s}\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}\text{s}-\text{t}\text{h}\text{e}\text{c}\text{o}\text{m}\text{p}\text{a}\text{n}\text{y}\text{,}\text{s}\text{u}\text{p}\text{p}\text{l}\text{i}\text{e}\text{r}\text{s}\text{,}\text{m}\text{a}\text{r}\text{k}\text{e}\text{t}\text{i}\text{n}\text{g}\text{i}\text{n}\text{t}\text{e}\text{r}\text{m}\text{e}\text{d}\text{i}\text{a}\text{r}\text{i}\text{e}\text{s}\text{,}\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}\text{m}\text{a}\text{r}\text{k}\text{e}\text{t}\text{s}\text{,}\text{c}\text{o}\text{m}\text{p}\text{e}\text{t}\text{i}\text{t}\text{o}\text{r}\text{s}\text{,}\text{a}\text{n}\text{d}\text{p}\text{u}\text{b}\text{l}\text{i}\text{c}\text{s}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_c$onsists $of$ the actors close $to$ the company that affect its ability $to$ serve its customers$-$the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

Industry environment

Internal environment

Macroenvironment

Microenvironment