Question: ? ? ? ? ? ? ? ? ? ? ? i s w h a t a c o m p a n y

???????????iswhatacompanydoestotheproduct,asopposedto????????????,whichiswhatacompanydoestothemind.
Question 27 options:
Positioning; Commercialization
Differentiation; Commercialization
Positioning; Differentiation
Differentiation; Positioning

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