Financial statements reflect only the book values of the data that analysts use to evaluate a company's performance. To incorporate market values, two additional performance measures were developedmarket value added (MVA) and economic value added (EVA). The EVA metric effectively measures the amount of shareholder wealth that the firm's management has w during a specific period of time. A w EVA value indicates that the firm's managers have reduced the firm's value, and shareholders might have earned more value by investing in some other investment with the same risk level. Which performance measure evaluates the amount by which profits exceed or fall short of the cost of capital in any one period? () Market value added () Ecenomic value added Consider the following case: Last year, Jackson Tires reported net sales of $80 million and total operating costs (including depreciation) of 52 million. It had $115 million of investor-supplied capital, with an after-tax cost of 10%. If the company's tax rate is 25%, how much value did its management create or lose for Jackson Tire during the year? ) $1.425 million O $74.750 million () 9.500 million FFaptions | ) =48 500 million