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Consumer activism

Product differentiation

Target marketing

Consumer behavior

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Marketing research

Market segmentation

Marketing planning

Marketing communications

Internal marketing Identify the correct statement about marketing management.

It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.

It focuses solely on attaining an organization's sales goals in an efficient manner.

It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy.

It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

It focuses mostly on monitoring the profitability of a company's products and services Which of the following statements about marketing is true?

It can help create jobs in the economy by increasing demand for goods and services.

It is seldom used by nonprofit organizations.

It is of little importance when products are standardized.

It is more important for bigger organizations than smaller ones.

It helps to build a loyal customer base but has no impact on a firm's intangible assets. What are the key elements of all negotiations?

At least three or more sides are always involved

Motives often conflict across the sides involved and there are no shared interests

Motives often conflict across the sides involved, but there are also shared interests

One side shows some movement from its positions over time in an effort to reach an agreementThe first stage in international corporate development usually is:

International division

Exporting

Sales subsidiaries

Alliances and partnerships