Question: ? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ i s a g o

?___________________isagoodpromotionalelementformarketerstoconsiderwhentheydesireinteractivecommunicationwithaveryspecializedtargetmarket.Forexample,let'ssayyourcompanyissellingtimesharesforadultsintheagegroupof50orolder,whoarelikelyemptynestersandnowareinterestedinvacationingindifferentlocationseveryyear.Thepromotionalmessagemaybecustomizedtoattractthisspecializedaudience.
Groupofanswerchoices
directmarketing
salespromotion
infomercials
publicrelations

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