i s b a s e d o n t h e p r i n c i p l e t h a t w e s h o u l d p r o v i d e c u s t o m e r s w i t h e x a c t l y w h a t t h e y w a n t , b a s e d o n t h e b e n e f i t s t h e y d e r i v e f r o m u s i n g a p a r t i c u l a r p r o p o s i t i o n S e l e c t o n e a P e r c e p t u a l m a p p i n g b L i f e s t y l e a n a l y s i s c M e d i a u s a g e d B e n e f i t s s o u g h t a p p r o a c h

Question

i s b a s e d o n t h e p r i n c i p l e t h a t w e s h o u l d p r o v i d e c u s t o m e r s w i t h e x a c t l y w h a t t h e y w a n t , b a s e d o n t h e b e n e f i t s t h e y d e r i v e f r o m u s i n g a p a r t i c u l a r p r o p o s i t i o n   S e l e c t o n e   a   P e r c e p t u a l m a p p i n g b   L i f e s t y l e a n a l y s i s c   M e d i a u s a g e d   B e n e f i t s s o u g h t a p p r o a c h

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Question: ? _ _ _ _ _ _ _ _ _ _ _ _ i s b a s e d o n t h e

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