$00$:$00$:$05\mathrm{.}12-->00$:$00$:$10$ comparative and competitive advantages$[00$:$00$:$07\mathrm{.}59-->00$:$00$:$13\mathrm{.}74]$ in global competition spotlight on$[00$:$00$:$10\mathrm{.}17-->00$:$00$:$16\mathrm{.}59]$ Infosys powered by intellect driven by$[00$:$00$:$13\mathrm{.}74-->00$:$00$:$19\mathrm{.}41]$ values in this video segment we'll look$[00$:$00$:$16\mathrm{.}59-->00$:$00$:$21\mathrm{.}57]$ at how one company Infosys emerged from$[00$:$00$:$19\mathrm{.}41-->00$:$00$:$23\mathrm{.}34]$ India by harnessing its comparative and$[00$:$00$:$21\mathrm{.}57-->00$:$00$:$26\mathrm{.}24]$ competitive advantages to become a$[00$:$00$:$23\mathrm{.}34-->00$:$00$:$28\mathrm{.}65]$ world$-$class IT and consulting firm$[00$:$00$:$26\mathrm{.}24-->00$:$00$:$31\mathrm{.}86]$ comparative and competitive advantages$[00$:$00$:$28\mathrm{.}65-->00$:$00$:$33\mathrm{.}66]$ in global competition first let's review$[00$:$00$:$31\mathrm{.}86-->00$:$00$:$36\mathrm{.}75]$ what we mean by comparative and$[00$:$00$:$33\mathrm{.}66-->00$:$00$:$38\mathrm{.}16]$ competitive advantages to successfully$[00$:$00$:$36\mathrm{.}75-->00$:$00$:$40\mathrm{.}65]$ enter and conduct business in a foreign$[00$:$00$:$38\mathrm{.}16-->00$:$00$:$43\mathrm{.}44]$ market a company needs both comparative$[00$:$00$:$40\mathrm{.}65-->00$:$00$:$45\mathrm{.}39]$ and competitive advantages we define$[00$:$00$:$43\mathrm{.}44-->00$:$00$:$47\mathrm{.}40]$ comparative advantage as a country$[00$:$00$:$45\mathrm{.}39-->00$:$00$:$49\mathrm{.}70]$ having superior features that provide$[00$:$00$:$47\mathrm{.}40-->00$:$00$:$52\mathrm{.}41]$ unique benefits in global competition$[00$:$00$:$49\mathrm{.}70-->00$:$00$:$55\mathrm{.}35]$ typically comparative advantage resides$[00$:$00$:$52\mathrm{.}41-->00$:$00$:$57\mathrm{.}15]$ in land labour natural resources which$[00$:$00$:$55\mathrm{.}35-->00$:$01$:$00\mathrm{.}03]$ help to create an advantage for a$[00$:$00$:$57\mathrm{.}15-->00$:$01$:$02\mathrm{.}46]$ particular region competitive advantage$[00$:$01$:$00\mathrm{.}03-->00$:$01$:$04\mathrm{.}53]$ also known as firms specific advantage$[00$:$01$:$02\mathrm{.}46-->00$:$01$:$06\mathrm{.}18]$ refers to the distinctive assets or$[00$:$01$:$04\mathrm{.}53-->00$:$01$:$08\mathrm{.}46]$ competencies of a firm that are$[00$:$01$:$06\mathrm{.}18-->00$:$01$:$10\mathrm{.}38]$ difficult for competitors to imitate and$[00$:$01$:$08\mathrm{.}46-->00$:$01$:$12\mathrm{.}72]$ are typically derived from specific$[00$:$01$:$10\mathrm{.}38-->00$:$01$:$15\mathrm{.}33]$ knowledge capabilities skills or$[00$:$01$:$12\mathrm{.}72-->00$:$01$:$17\mathrm{.}43]$ superior strategies competitive$[00$:$01$:$15\mathrm{.}33-->00$:$01$:$19\mathrm{.}59]$ advantage is the firm's ability well$[00$:$01$:$17\mathrm{.}43-->00$:$01$:$21\mathrm{.}57]$ ative to its competitors to transform$[00$:$01$:$19\mathrm{.}59-->00$:$01$:$24\mathrm{.}96]$ inputs to goods and services at a$[00$:$01$:$21\mathrm{.}57-->00$:$01$:$29\mathrm{.}34]$ maximum profit on a sustained basis who$[00$:$01$:$24\mathrm{.}96-->00$:$01$:$32\mathrm{.}16]$ is Infosys founded in $1981$ by $7$ Indian$[00$:$01$:$29\mathrm{.}34-->00$:$01$:$34\mathrm{.}62]$ entrepreneurs Infosys today is a u$.$s$.[00$:$01$:$32\mathrm{.}16-->00$:$01$:$37\mathrm{.}95]$ nasdaq listed global consulting and IT$[00$:$01$:$34\mathrm{.}62-->00$:$01$:$41\mathrm{.}25]$ services company with u$.$s$.5\mathrm{.}4$ billion$[00$:$01$:$37\mathrm{.}95-->00$:$01$:$43\mathrm{.}38]$ dollars in revenues Infosys along with$[00$:$01$:$41\mathrm{.}25-->00$:$01$:$45\mathrm{.}21]$ other well$-$managed Indian companies was$[00$:$01$:$43\mathrm{.}38-->00$:$01$:$47\mathrm{.}16]$ well positioned to take advantage of the$[00$:$01$:$45\mathrm{.}21-->00$:$01$:$49\mathrm{.}50]$ Indian government's efforts at economic$[00$:$01$:$47\mathrm{.}16-->00$:$01$:$51\mathrm{.}69]$ liberalisation in the early $1990$s under$[00$:$01$:$49\mathrm{.}50-->00$:$01$:$53\mathrm{.}43]$ this program the government$[00$:$01$:$51\mathrm{.}69-->00$:$01$:$56\mathrm{.}49]$ systematically reduced trade barriers$[00$:$01$:$53\mathrm{.}43-->00$:$01$:$58\mathrm{.}62]$ and embraced globalization Infosys$[00$:$01$:$56\mathrm{.}49-->00$:$02$:$00\mathrm{.}90]$ exploited the opportunity and utilized$[00$:$01$:$58\mathrm{.}62-->00$:$02$:$02\mathrm{.}91]$ its domestic strengths and relationships$[00$:$02$:$00\mathrm{.}90-->00$:$02$:$06\mathrm{.}21]$ to begin its global ascent which is$[00$:$02$:$02\mathrm{.}91-->00$:$02$:$10\mathrm{.}02]$ continuing today Infosys business is$[00$:$02$:$06\mathrm{.}21-->00$:$02$:$12\mathrm{.}24]$ primarily focused on IT services Infosys$[00$:$02$:$10\mathrm{.}02-->00$:$02$:$13\mathrm{.}22]$ creates IT enabled business solutions$[00$:$02$:$12\mathrm{.}24-->00$:$02$:$14\mathrm{.}75]$ for clients by$[00$:$02$:$13\mathrm{.}22-->00$:$02$:$17\mathrm{.}18]$ leveraging its domain and business$[00$:$02$:$14\mathrm{.}75-->00$:$02$:$20\mathrm{.}51]$ expertise along with a complete range of$[00$:$02$:$17\mathrm{.}18-->00$:$02$: