$0$:$09$:$55$ rer

Question $9(1$ point$)$

Which of the following is the best definition of the "agile" marketing research process?

$$ a$)$ It assumes that the researcher may not know the true research problem and objective and uses an iterative build$-$test$-$learn process until the true problem or objective is clear.

b$)$ It assumes the researcher can quickly redefine the scope of the research project based on changing needs of the research project originator.

c$)$ It requires that the researcher obtain a physical product prototype built for the research process, which is then tested with customers. It concludes with a "earning" stage where the researcher notes ley findings.

d$)$ It requires real$-$time social media data that enables the researcher to quickly adjust his$/$her research approach based upon social media findings.