$0$:$09$

Question $10(1$ point$)$

Which of the following best explains the increasing use of personal interviews in marketing research?

a$)$ In addition to research, personal interviews are part of a company's sales process, so they may generate valuable revenue for a company.

b$)$ Personal interviews provide inexpensive, fast and real$-$time insight.

c$)$ Personal interviews are a great substitute for old$-$fashioned telephone interviews, which are less used today than $20$ years ago.

d$)$ Personal interviews align well with agile marketing research and with a greater reliance on exploratory research.