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How strong are the competitive forces confronting lululemon in the market for performance$-$based yoga and fitness apparel? Do a five$-$forces analysis to support your answer.

What do you see as the key success factors in the market for performance$-$based yoga and fitness apparel?

What does a SWOT analysis reveal about the overall attractiveness of lululemon's situation? Do a SWOT$/$ TOWS analysis to support your answer.

What are the primary components of lululemon's value chain?

Which one of the five generic competitive strategies discussed in Chapter $5$ most closely approximates the competitive approach that lululemon is employing? Support your answer.

What $3-4$ top priority issues do CEO Calvin McDonald and lululemon management need to address? What recommendations would you make to lululemon CEO Calvin McDonald?