Question: 0 1 - MKTG 3 2 0 - W - MARKETING PRINCIPLES One of the goals of value - based marketing is a . to
MKTGWMARKETING PRINCIPLES
One of the goals of valuebased marketing is
a to provide the greatest value for the least profit.
b to determine the value of the brand.
c to sell to all consumers, regardless of their needs.
d to sell products for the highest possible price.
e to offer greater value than competitors offer.
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