Question: 0 : 2 8 : 2 5 Question 5 8 Flag question The model suggests that a person's level of involvement during message processing is

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28

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58

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The

model suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective.

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consumer involvement

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consumer behaviour

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purchase intention

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elaboration likelihood

0:28:25 Question 58 Flag question The model suggests that a person's

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