#$\frac{02}{E}$

Select two micro and two macro environmental factors for analysis, then describe a variable within each that can have influence on the marketability of a hospitality, travel or tourism business. Provide an example of how you would address each of those variables in marketing a specific hospitality, travel or tourism business with which you're familiar. $[$CO$4/$ MO$4-02]($Chapter #$04$ & Video: Why Starbucks Failed in Australia$)$