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Planning a Presentation

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For nearly all presentations, you should identify a few take$-$away messages. Once you have developed these key messages, everything in the presentation should lead back to them. These key takeaway messages should be stated clearly in the various parts of a presentation: the preview, the view, and the review.

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The preview should generally include an attention$-$getter, a positioning statement, and an overview. The preview should accomplish the following: create interest, show benefits, demonstrate value, and encourage action.

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The view portion of your presentation allows you to elaborate on each of the key takeaway messages. The review comprises a small percentage of your presentation time. First,$$you will recap your message in just a few sentences. Then you will$$provide a call to action, where you$$ask$$audience members to make specific commitments.

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In this exercise, you will$$focus on identifying the purpose of various statements in a presentation. The short case below provides you with context.

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Read the case below and complete the activity as instructed.

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You work for a major, nationwide accounting firm. Your firm has many openings and wants to recruit the most qualified accounting students. You$$ve been asked to help recruit talent at several local universities. You begin the recruiting process with many of these accounting students via Facebook and LinkedIn. Once you have$$identified high$-$potential recruits, you organize several social events to get to know them better. You also hold several informative sessions about what it$$s like to work at your firm and what career paths are available. Since so many other firms are competing for the top recruits, the presentation about opportunities at your firm is critical. You want to make sure your presentation is organized for maximum impact.

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Group the statements by their purpose in presentation. Move each label to the correct drop zone box. The notes button next to a label provides more information.