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$4.$

A sales process is important to shorten the sales cycle and to maximise sales results.

Define a sales process.

A$.$ A systematic approach allowing clients who are badly or inadequately handled to change their minds and spend their money.

B$.$ A systematic approach allowing a salesperson to clearly know what to do next to facilitate a client buying a product or service.

C$.$ A systematic approach allowing not one person, but a group, married couple or formal committee to make a buying decision.

D$.$ A systematic approach allowing people to solve the problem of buying.