$[07/06,8$:$07$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: Which of the following is an example of a hybrid service?

Question $26$Answer

a$.$

soap

b$.$

car

c$.$

air travel

d$.$

restaurant meal

e$.$

teaching

$[07/06,8$:$07$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: The competitive frame of reference defines which other brands that a brand competes with.

Question $27$Answer

True

False

$[07/06,8$:$07$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: Navya requests his father to buy her a new cycle for his birthday. With respect to consumer decision roles, which role is Navya currently playing?

Question $28$Answer

a$.$

buyer

b$.$

influencer

c$.$

initiator

d$.$

gatekeeper

e$.$

decider

$[07/06,8$:$07$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: Marketers have traditionally classified products on the basis of three characteristics: $\_\_\_\_\_\_\_\_,$ tangibility$,$ and use.

Question $29$Answer

a$.$

aesthetics

b$.$

availability

c$.$

durability

d$.$

affordability

$[07/06,8$:$08$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: Pricing cues such as sale signs and prices that end in $9$ are more influential when consumers are experienced in the category.

Question $30$Answer

True

False

$[07/06,8$:$08$ pm$]$ Sabharish Babu $-$ IITP $-$ TN: The selling concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Question $31$Answer

True

False