$0$ points

STATEMENT A: Questionnaires that will be used across multiple countries and cultures should be extensively pre$-$tested, translated and back translate to insure accuracy, and should be much longer in high context cultures to establish a proper context for the questions.

STATEMENT B: Conceptual equivalence refers to the comparability of units of measurement.

Both statements are true.

Both statements are false.

Statement $A$ is true, statement $B$ is false.

Statement $B$ is true, statement $A$ is false.