0 Reveals exceptional performance over and under performance on which to focus attention Analyzes the effectiveness of the recommended actions and feeds the decisions back to the operational systems and data warehouse against which Publish reports stage reporting will be conducted thereby closing the loop Seeks to understand the root causes behind the identified exceptions Provides standard operational and managerial 1 Publish reports 2 Identify exceptions 3 Determine causal factors 4 Model alternatives 5 Track actions