Question: 00 gr. 065 Hiver 2022 Amazon is a good example of a blue ocean strategy when it comes to ecommerce. Using Kim and Mauborgne's buyer's

00 gr. 065 Hiver 2022 Amazon is a good example of a blue ocean strategy when it comes to ecommerce. Using Kim and Mauborgne's buyer's utility map, identify the main utility levers used by Amazon (4 points). Make sure to justify your answer (8 points). A- B EE I Navigation du 7 8 14 15 16 Terminer le to Temps restas 19

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