Question: 01 Explain how organizations would use external and internal environmental scanning as a first step to increase its competitiveness. (30 marks) Q2 a) Conduct a

01 Explain how organizations would use external and internal environmental scanning as a first step to increase its competitiveness. (30 marks) Q2 a) Conduct a force field analysis to derive a problem of a MNC of your choice, apply Kotter's eight steps model to come up with a plan to resolve this problem. (24 marks) b) Give your critical reviews on Kotter's eight steps model (6 marks) Q3 The DP Company operates in an expanding market. It has been unable to take advantage of its opportunities because of what appear to be problems of co-ordination within the company. A representative of the DP Company has approached a firm of management consultant for advice on these problems and they have recommended the services of a specialist in organizational development (OD). The CEO of the DP Company has never heard of organizational development and has asked for your advice. Required a) Explain the nature of organizational development and describe how it might be use to assist the DP Company with the problems indicated in the scenario. (20 marks) b) Describe the knowledge, skills and attitudes that the OD specialists would require, to take on the task of helping the DP Company with its problems. (10 marks) 2

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