Question: 03: Apple Computers iPad (20 Points) Apple Computers has introduced a new e-reader (iPad) with a retail price of $950, to first time buyers (target

03: Apple Computers iPad (20 Points) Apple Computers has introduced a new e-reader (iPad) with a retail price of $950, to first time buyers (target segment X) of electronic readers. The competition in e-readers is quite intense. Potential buyers in Segment X are unaware of the difference between Apple and other competitors. a. Would this customer group consider purchasing e-reader a "low" or "high" involvement purchase process? Explain why. b. Why should marketing communications managers be concerned about level of involvement when examining the buyer decision process

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