06 (Chapter 14, Problems 26-27) How Uniqlo Will Conquer U.S. Consumerism Uniqlo's marketing seeks to associate the brand with sustainable quality for all activities and differentiate it from fast-fashion competitors. Uniqlo launched its first global marketing campaign last year costing $6.1 million. The firm's fall collection is built around a series of technological improvements to enhance comfort and make cold weather enjoyable. (Source: Advertising Age, March 29, 2017) a. What is the main objective of Uniqlo's marketing plan? b. Is Uniqlo's marketing expenditure of $6.1 million a fixed cost or a variable cost? c. How does Uniqlo's marketing change the firm's cost and revenue curves and its economic profit? Does average total cost at the profit-maximizing output increase or decrease