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Dynamic Behavioral Segmentation

I market segment is a $($relatively$)$ homogeneous group of customers who will similarly respond to a companies' marketing mix offer. Marketing managers and marketing researchers often turn to computerized methods for help with the segmentation analysis. Many irms utilize dynamic behavioral segmentation, which refers to the use of real$-$time data to continuously update a customer's placement n a market segment.

The goal of this activity is to demonstrate your understanding of the dynamic behavioral segmentation method. In this activity, you will ead a description of a marketing message and then decide which of the market segments it best fits.

dentify the website visitor's customer profile and market segment description option. Move each label to the correct drop zone box.

Labels

$($i$)$

Drop Zones

Reset All

"Congratulations on making such a smart decision! Sign up for our mailing list and never miss out on our latest styles and new shoe introductions."

$"$Do you like our shoes? Sign up for our mailing list and never miss out on another chance to enjoy our site and shoe promotions."

"Congratulations on making such a smart decision! Sign up for our mailing list and never miss out on our latest styles and new shoe introductions."

Customer behavior

Meet lessica:

Visits the site four times per month.

Chooses different categories of shoes each visit.

Reads the store return policy.

Reads the store return policy.

Market segment

"Pop$-$up$"$ message

Window shopper" Wants to enjoy the shoppine experience and maybe make a purchase.

Meet Robert: