Question: 1 0 - 2 . Increasing Customer Value To increase a company's performance, a manager suggests that the company needs to increase the value of

10 - 2 .

Increasing Customer Value

To increase a company's performance, a manager suggests that the company needs to increase the value of its product to customers. Describe three ways in which this advice might be incorrect

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Hint: Think about what else might or might not change that affects profit.

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10-2. Increasing Customer Value To increase a company's performance, a manager

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