$1$:$02$

Test your knowledge: Reach customers online $-4$ of $6$

QUESTION $4/6$

What is search engine marketing $($SEM$)?$

$1$ point

The set of practices designed to keep content useful and usable for customers

The process of generating traffic to a website through paid ads that appear in search engine results

The process of generating traffic to a website from results that users receive when they perform a search

The set of practices designed to increase the quantity and quality of traffic to a website

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