Question: 1 0 . From the creative standpoint, it is said that a retail advertisement should accomplish three goals. What are these goals, and is one

10 .

From the creative standpoint, it is said that a retail advertisement should accomplish three goals. What are these goals, and is one of these more important than the others?

11 .

How should a small

-

town retailer use the Internet?

12 .

what is sales promotion? How is it different from advertising?

13 .

What is publicity? Isn't this always free to the retailer? How does publicity fit into a retailer's promotional efforts?

10.From the creative standpoint, it is said that a retail advertisement

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