$10$

matrix to generate alternative solutions:

$11$

$1$ List the firm's key external opportunities

$12$

$2$ List the firm's key external threats

$13$

$3$ List the firm's key internal strengths

$14$

$4$ List the firm's key internal weaknesses

$15$

$16$

$5$ Match internal strengths with external opportunities, and record the resultant SO Strategies

$6$ Match internal weaknesses with external opportunities, and record the resultant wO Strategies

$17$ T

$7$ Match internal strengths with external threats, and record the resultant ST Strategies

$18$

$8$ Match internal weaknesses with external threats, and record the resultant WT Strategies

$19$

lons and to select the most attractive solution for the critical problem.

$21\mathrm{.}1$

$1$ Copy the Strengths, Weaknesses, Opportunities, and Threats from the SWOT Matrix, and paste them in the corresponding cells in the left column of the QSPM

$22$

$2$ Select the top $3$ alternatives from the SWOT matrix, and copy$/$paste them into the correponding cells across the top row of the QSPM$.$

$23$

$3$ Assign weights to each key external and internal factor $(0-1)$ :

$24$

$25$

Note that all the weights for Strength and Weakness factors should add up to $1,$ and all the weights for Opportunity and Threat factors should add up to $1.$

$26$

The dummy numbers in the template are an example of how this works

$4$ Examine the Stage $2($matching$)$ matrices, and identify alternative strategies that the organization should consider implementing

$5$ Determine the Attractiveness Scores $($AS$)(1-4)$:

$28$

$29$

$30$

$1$ means that the alternative is a very "unattrative" option to address the factor, be it a strength, weakness, opportunity or threat;

$4$ means that the alternative is a very "attrative" option to address the factor, be it a strength, weakness, opportunity or threat;

The dummy numbers in the template are an example of how this works

$6$ Compute the Total Attractiveness Scores $($TAS$)$

$327$ Compute the Sum Total Attractiveness Score

$33$

$8$ In theory, the alternative with the highest Total Attrativeness Score is the one to be implemented.

$34$

$35$

$$