Question: 1 0 Multiple Choice 1 point Reebok released a limited - edition pair of sneakers last week. Pip is a fan of Reebok and saw

10

Multiple Choice

1

point

Reebok released a limited

-

edition pair of sneakers last week. Pip is a fan of Reebok and saw the promotion of the limited

-

edition pair on Instagram. Immediately, Pip liked the pair of sneakers and bought it the next day. She tried it on for a week and assessed that it is not as comfortable as she thought it would be

.

Pip is using the ABC model approach.

Experiential hierarchy

Low involvement hierarchy

Behavioral influence hierarchy

High involvement hierarchy

10 Multiple Choice 1 point Reebok released a limited-edition pair of

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