Question: 1 0 Multiple Choice 2 points In the mid - 1 9 8 0 s , Coke launched New Coke, a soft drink featuring a

10

Multiple Choice

2

points

In the mid

- 1980

,

Coke launched New Coke, a soft drink featuring a new cola taste. It did not do well. A few weeks after New Coke launched, it was discontinued. Coke returned to its original formula and rebranded it Coca

-

Cola Classic. New coke is an example of

failed value communication.

failed value delivery.

successful value creation.

failed value creation.

successful value delivery.

Clear my selection

11

Multiple Choice

2

points

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