$10$ points

Crafting a strategy involves:

developing a five$-$year strategic plan and then fine$-$tuning it during the remainder of the plan period.

blending deliberate, planned initiatives with emergent, unplanned reactive responses to changing circumstances, while abandoning strategy elements that have failed in the marketplace.

doing everything possible $($in the way of price, quality, service, warranties, advertising, and so on$)$ to make sure the company's proc and$/$or service is very clearly differentiated from the product and or service offerings of rivals.

trying to imitate as much of the market leader's strategy as possible so as not to end up at a competitive disadvantage.