$(10$pts$)$ Based on the information obtained from the Cluster Analysis, interpret and describe what each segment wants. Focus on the aspects that make each segment unique from the others.

a$.$ Assuming the sampling was random, what percentage of the market is represented by each of the clusters?

$(10$pts$)$ Based on the information obtained from the Discriminant Analysis, interpret and describe each of the segments. Who are these people and how would you identify them?

b$.$ Come up with a unique name for each of your segments that captures their relevant differences.