Question: 1 0 . Question 1 0 Why should marketers measure cart abandonment? 1 point Failing to address issues of cart abandonment will cause loyal customers

10.
Question 10
Why should marketers measure cart abandonment?
1 point
Failing to address issues of cart abandonment will cause loyal customers to shop at other online companies.
Identifying cart abandonment metrics is the truest measure of a companys ability to succeed online.
Finding out where customers drop off in the checkout process can help a company improve procedures and increase conversions.
Losing conversions count against the company, resulting in loss of trust among potential customers.

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