Question: 1 0 True or False 2 points Relationship marketing moves customers up a loyalty ladder - from new customers to regular purchasers, then to loyal

10

True or False

2

points

Relationship marketing moves customers up a loyalty ladder

-

from new customers to regular purchasers, then to loyal supporters of the firm and its goods and services, and finally to advocates who not only buy its products but recommend them to others.

True

False

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