1 (0.4 points) Fraser is always on time for class, listens well, takes lengthy notes during lectures and always studies hard for exams in an attempt to achieve his goal of being a good student. This is an example of a(n) 1) appraised 2) abstract 3) concrete 4) normative goal. Question 2 (0.4 points) By convincing consumers that they should not accept a lower level on an important attribute, competitors can be rejected from consideration. This is best thought of as an example of marketers 1) decreasing the importance of an attribute. 2) 3) getting customers to switch from a compensatory to a non-compensatory strategy. increasing the importance of overall brand evaluation so that consumers will choose their brand. O 4) increasing the memorability of the brand image