Question: 1 . 1 0 - 4 6 . INTERPRETING REGRESSION RESULTS, MATCHING TIME PERIODS. Nandita Summers works at Modus, a store that caters to fashion

1 . 10 - 46 .

INTERPRETING REGRESSION RESULTS, MATCHING TIME PERIODS. Nandita Summers works at Modus, a store that caters to fashion for young adults. Nandita is responsible for the store

s online advertising and promotion budget. For the past year, she has studied search engine optimization and has been purchasing keywords and display advertising on Google, Facebook, and Twitter. In order to analyze the effectiveness of her efforts and to decide whether to continue online advertising or move her advertising dollars back to traditional print media, Nandita collects the following data:

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