Question: 1 . ( 1 0 points ) Profit Maximization with no price discrimination You are running a ( small ) chain of gourmet burger joints

1.(10 points) Profit Maximization with no price discrimination
You are running a (small) chain of gourmet burger joints with two locations (San Antonio and Laredo)
You have been charging $12 for your burger meal (fries, burger and soft drink). When you add up sales across both locations, you sell 6000 meals per week at this price
When you raised the price to $16 for the burger meal, your combined sales across the two locations fell to 4000 meals per week.
For your costs, you have fixed costs of $3000 per week across the two locations. In addition, it costs you six dollars per burger in variable costs (ingredients, labor etc.)
A. What is your combined cost function across the two locations
B. Using the two prices above, estimate your combined demand function across the two locations
C. Using the combined demand function and cost function calculated above, calculate the profit maximizing price and quantity
D. What are your (combined) weekly profits across the two locations at the optimal price?
2.(10 points) Profit Maximization with price discrimination
After taking your managerial economics class, you realize that you can probably raise your profits by charging different prices in the two locations (price discriminating). To work out the optimal price in each city, you breakdown sales across the two locations.
In Laredo: You sold 1200 burger meals per week at $12 and 400 meals at $16
In San Antonio: You sold 4800 meals per week at $12 and 3600 meals at $16
A. Using the two prices above, estimate your demand function in Laredo
B. Using the two prices above, estimate your demand function in San Antonio.
C. What is your cost function in Laredo?
For your costs in Laredo, you have fixed costs of $1000 per week. In addition, it costs you six dollars per burger in variable costs (ingredients, labor etc.)
D. Using the demand function for Laredo that you calculated earlier, calculate the profit maximizing price and quantity for Laredo. Is the new price higher or lower than the price if you do not price discriminate?
E. What are your profits in Laredo?
F. What is your cost function in San Antonio?
For your costs in San Antonio, you have fixed costs of $2000 per week. In addition, it costs you six dollars per burger in variable costs (ingredients, labor etc.)
G. Using the demand function for San Antonio from above calculate the profit maximizing price and quantity for San Antonio. Is the new price higher or lower than the price if you do not price discriminate?
H. What are your profits in San Antonio?
3.(10 points) Summary of results
A. Are consumers in Laredo better or worse off with price discrimination or no price discrimination? EXPLAIN
B. Are consumers in San Antonio better or worse off with price discrimination or no price discrimination? EXPLAIN
C. Are your firms profits higher or lower with price discrimination?
ANSWER 3A Please

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