Question: 1 - 1 0 . Real - time marketing lets marketers digitally link brands to important moments in customers lives. Explain how real - time

1-10. Real-time marketing lets marketers digitally link brands to important moments in customers lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful? (AACSB: Written and Oral Communication; Reflective Thinking)
1-11. Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (AACSB: Written and Oral Communication; Reflective Thinking)

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