$1\mathrm{.}11\mathrm{.}2$ Product selection, definition and design takes place on a continuing basis because so many new product opportunities exist. Using the case study above, discuss the factors can influence market opportunities. $(10)$ The design process begins with a motivation for a design. Ultimately, the customer is the driving force for product and service design. Failure to satisfy customers can result in customer complaints, returns, warranty$/$guarantee claims, amongst other things. Identify the sources of ideas for new or improved designs. $(8)1\mathrm{.}3$ There are four $(4)$ stages in a product life cycle. Explain these stages and comment on where you believe Velofix is in its life cycle. $(7)$