$11$:$14$

:$!!$

csulb.qualtrics.com

Target is offering a sale on mini$-$fridges. The store is actually expecting to break$-$even for each unit sold, but is attempting to lure people into the store because they know that once in the store, shoppers will buy more products. This strategy is referred to as

competition oriented pricing

customary pricing

marginal analysis pricing

loss$-$leader pricing

below market pricing

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

$q,$

$13$

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

produce product differentiation

be socially responsible

create sustainable demand

stand up to legal scrutiny

increase sales and profitability