${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{11.}\text{A}\text{c}\text{c}\text{o}\text{r}\text{d}\text{i}\text{n}\text{g}to\text{t}\text{h}\text{e}\text{i}\text{n}\text{s}\text{t}\text{r}\text{u}\text{c}\text{t}\text{o}\text{r}\text{,}\text{w}\text{h}\text{i}\text{c}\text{h}of\text{t}\text{h}\text{e}\text{f}\text{o}\text{l}\text{l}\text{o}\text{w}\text{i}\text{n}\text{g}\text{c}\text{h}\text{a}\text{r}\text{a}\text{c}\text{t}\text{e}\text{r}\text{i}\text{s}\text{t}\text{i}\text{c}\text{s}\text{i}\text{m}\text{p}\text{a}\text{c}\text{t}\text{s}\text{h}\text{o}\text{w}\text{c}\text{o}\text{n}\text{s}\text{u}\text{m}\text{e}\text{r}\text{s}\text{s}\text{e}\text{e}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{s}in\text{t}\text{h}\text{e}\text{m}\text{a}\text{r}\text{k}\text{e}\text{t}\text{p}\text{l}\text{a}\text{c}\text{e}\text{?}}$

$A.$ the name $of$ the product

$B.$ the choice $of$ color palette

$C.$ the typeface used $in$ promotion

$D.$ These are ALL things that impact how consumers see products.