Question: 1 1 - 3 8 . Describe Proactiv s positioning strategy. To what extent did the three critical marketing decisions discussed in the case shape

11 - 38 .

Describe Proactiv

s positioning strategy. To what extent did the three critical marketing decisions discussed in the case shape the evolution of Proactiv

s positioning strategy?

11 - 39 .

What is the difference between Proactiv

s core product and its actual product? Describe its actual product and your assessment of whether the actual product provides an attractive mix of characteristics.

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