$1\mathrm{.}1.$ Based on your observations as a consumer explain in detail the segmentation, targeting, and positioning strategies of one of the following brands: Starbucks, H&M$,$ or Coca$-$Cola. Please refrain from offering generalized statements such as $$the company is targeting this type of customer." Instead, provide a detailed breakdown of the segmentation criteria$/$types$,$ articulate the specific targeting strategy and elucidate the positioning strategy the brand is employing.

$2.$ What strategic alternatives would you recommend the brand $($you chose for question #$1)$ to strengthen its positioning in the market?

$3.$ Regardless of the brand, explain the challenges of pursuing a differentiated $($multi$-$segment$)$ targeting strategy in general?