$1\mathrm{.}1$ Drawing from the article, critically analyse the role of businesses in driving and addressing techrelated ethical concerns, considering the balance between innovation and ethical responsibility.

$1\mathrm{.}2$ With reference to the article, explore the ethical dimensions of ad fraud, considering its implications on ROI for advertisers and the broader issue of trust in the digital advertising ecosystem.

QUESTION TWO

$[15]$

Evaluate the role of human dignity in business practices, discussing how Deontological approaches can contribute to its upholding.

QUESTION THREE

Analyse how the principle of universalism can be applied in ethical decision$-$making within a corporate setting, providing practical examples.

END OF ASSIGNMENT

$4$