$1\mathrm{.}1$: Marketing Concept $(25$ marks$)$

Suggested time: $22\mathrm{.}5$ hours

Length: Please write your response in essay format and in point form as appropriate and limit your response to $22\mathrm{.}5$ pages using $1\mathrm{.}5$ line spacing.

Assessment: This part of the assignment will be assessed using the following criteria:

Usage of marketing concepts, terms, and words from the course learning materials in your answers

Depth of insight, analysis, and comprehensiveness

Rationale$/$support for the conclusions drawn

Consider an organization of interest to you. This might be a financial institution, a sports organization, an organization you want to work for, or simply an organization you admire or want to understand better. This should not be a company with whom you are currently employed. The organization you choose should have a website that describes it and its products in some detail.

Answer the following questions:

Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept. What specific observations or findings led you to draw your conclusions? $(5$ marks$)$

What type of marketing value does this organization create for customers? What marketing mix $($product$,$ price, distribution, and communication$)$ decisions has it made to create this value? $(10$ marks$)$

Describe two social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially responsible? $(10$ marks$)$