1 1 pts Company E makes a new elevator system that generates a one-time cost savings of approximately $38,000 for clients who adopt their technology. This new technology costs company E approximately $60,000/unit to produce. Unfortunately, $60,000 is the price at which your competitors go to market with arguably inferior products as compared to Company E's products. Out of a production capacity of 15,000 units/year, company E thinks it can sell at least 12,000 units. Its overhead, or fixed expenses, are $120 million per year. Company E only makes elevator units. They have no service division. The lowest price company E should set for the elevator is (hint: think "break-even")... Group of answer choices $65,000. $70,000. $72,500. $77,000. $80,000. Flag question: Question 2 Question 2 1 pts The reservation value that sets the upper bound of price is... Group of answer choices $70,000. $79,000. $85,000. $88,000. $98,000. Flag question: Question 3 Question 3 1 pts The price that provides company E a 15% pre-tax profit is... Group of answer choices $72,959. $74,378. $76,282. $79,997. $82,853