1 1. Rodrguez Furniture es un negocio familiar que vende a clientes minoristas en el rea...
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1 1. Rodrguez Furniture es un negocio familiar que vende a clientes minoristas en el rea de 2 Miami, Florida desde hace muchos aos. Tanto en radio como en televisin a Internet, la 3 compaa destaca sus precios bajos y fciles trminos de crdito. El propietario desea 4 analizar la relacin entre las ventas y la suma de dinero que gast en publicidad. A 5 continuacin (tabla 1) se presenta la informacin de las ventas y de los gastos publicitarios 6 durante los ltimos cuatro meses. 7 8 Tabla 1: Gastos publicitarios Mes (en millones Ingresos por ventas (en millones de de dlares) dlares) 10 Julio 2 7 11 Agosto 1 3 12 Septiembre 3 8 13 Octubre 4 10 14 + 15 16 a. Identifique las variables dependientes e independientes (2 pts). Desarrolle un modelo 17 conceptual con las variables identificadas (2 pts). 18 b. Formule una hiptesis nula y una alterna (4 pts). 19 c. Desarrolle un diagrama de dispersin (5 pts). 20 d. Basado en el diagrama de dispersin, Parece haber alguna relacin entre las variables: ensambladores y la produccin? Explique (3 pts). 21 e. Calcule el coeficiente de correlacin. 22 i. Utilizando la frmula matemtica discutida en clase. Muestre los cmputos (5 23 pts). 24 ii. En SPSS. Muestre e interprete los resultados provistos por el programa SPSS (3 25 pts). 26 f. Anlisis y conclusin. 27 i. Indique qu hiptesis se acepta o se rechaza (1 pt). 28 ii. Explique brevemente, por qu se acepta o rechaza la hiptesis (segn identificado en el inciso anterior). Debe hacer referencia a los resultados estadsticos obtenidos (3 pts). 29 iii. Explique brevemente la utilidad prctica de los resultados (2 pts). 30 1 1. Rodrguez Furniture es un negocio familiar que vende a clientes minoristas en el rea de 2 Miami, Florida desde hace muchos aos. Tanto en radio como en televisin a Internet, la 3 compaa destaca sus precios bajos y fciles trminos de crdito. El propietario desea 4 analizar la relacin entre las ventas y la suma de dinero que gast en publicidad. A 5 continuacin (tabla 1) se presenta la informacin de las ventas y de los gastos publicitarios 6 durante los ltimos cuatro meses. 7 8 Tabla 1: Gastos publicitarios Mes (en millones Ingresos por ventas (en millones de de dlares) dlares) 10 Julio 2 7 11 Agosto 1 3 12 Septiembre 3 8 13 Octubre 4 10 14 + 15 16 a. Identifique las variables dependientes e independientes (2 pts). Desarrolle un modelo 17 conceptual con las variables identificadas (2 pts). 18 b. Formule una hiptesis nula y una alterna (4 pts). 19 c. Desarrolle un diagrama de dispersin (5 pts). 20 d. Basado en el diagrama de dispersin, Parece haber alguna relacin entre las variables: ensambladores y la produccin? Explique (3 pts). 21 e. Calcule el coeficiente de correlacin. 22 i. Utilizando la frmula matemtica discutida en clase. Muestre los cmputos (5 23 pts). 24 ii. En SPSS. Muestre e interprete los resultados provistos por el programa SPSS (3 25 pts). 26 f. Anlisis y conclusin. 27 i. Indique qu hiptesis se acepta o se rechaza (1 pt). 28 ii. Explique brevemente, por qu se acepta o rechaza la hiptesis (segn identificado en el inciso anterior). Debe hacer referencia a los resultados estadsticos obtenidos (3 pts). 29 iii. Explique brevemente la utilidad prctica de los resultados (2 pts). 30
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