Question: 1 . 1 . Suppose you have recently been appointed as the Marketing Manager for a new gaming console in South Africa. You need are

1.1. Suppose you have recently been appointed as the Marketing Manager for a new gaming console in South Africa. You need are required to identify and describe your consumer base. With the use of practical examples, identify and discuss the five (5) marketing segmentation bases (15)
1.1. Suppose you have recently been appointed as the Marketing Manager

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